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Wholesale · Gas stations & convenience
Coffee is the reason people come in at 6 AM and the highest-margin thing they carry out.
24 g at $20/lb
fully loaded at $1.41 with cup, lid and creamer
covers $100/day of labor and running costs
Planning figures at the program menu ($2.99–$4.79, 20–24 g a cup) and $20/lb coffee; fully loaded cost includes cup, lid and an allowance for creamer, milk and syrup. Before taxes and store overhead. See the price sheet →
Your numbers
About 218 lb of coffee a month at this volume. Planning figures: 30-day month, card fees at 3%, before taxes and overhead.
At 150 cups a day, you qualify for the $0 coffee bar.
A Curtis commercial coffee system (about $12,000) placed free while you pour Moksha, owned and serviced by us, with fresh roast delivered weekly. You can buy it out anytime at its depreciated value. Delivery is included in the Midwest; charges may apply elsewhere.
| Drink | Coffee | Price | Fully loaded | Margin |
|---|---|---|---|---|
| 12 oz hot | 20 g · $0.88 | $2.99 | $1.23 | 59% |
| 16 oz hot | 24 g · $1.06 | $3.49 | $1.41 | 60% |
| 16 oz iced | 20 g · $0.88 | $3.99 | $1.36 | 66% |
| 20 oz iced | 24 g · $1.06 | $4.79 | $1.54 | 68% |
Fully loaded = coffee at $20/lb + Moksha cup and lid ($0.20) + $0.15 creamer and sugar on hot, $0.28 milk and syrup on iced. Iced drinks brew straight over your existing ice.
The program
The other half of the program
Beyond the $0 coffee bar: a compact Moksha espresso counter in 200–350 sq ft — lattes, matcha and refreshers with grab-and-go — built at cost if you franchise it, or run by Moksha at high-volume sites. Fuel margin and café margin off one site, and the lot often has room for a drive-thru lane.
Two ways to start
Anywhere in the US
Organic coffee roasted to order in Chicago at $20 a pound, for the brewer you already have. No volume commitment, no contract — order 5 lb or 500.
Any state · 150+ cups a day
In any state, we place a Curtis commercial coffee system — about $12,000 of equipment — at no upfront cost, own it, service it every month and deliver fresh roast every week. It stays free while you pour 150 or more cups a day of Moksha, and you can buy it out anytime at its depreciated value.
Placed equipment stays owned and serviced by Moksha — free while you pour Moksha, and you can buy it out anytime at its depreciated value. Custom offers available.
After you ask
Samples plus the cup-cost sheet for your prices
For the $0 coffee bar: a site check for counter space, water, power and ice
Install, calibrate and train — live within 2–3 weeks of the site being ready
Apply for your account, then a standing weekly restock; more sites on the same account
Questions, answered
Not to buy beans — order what you need, when you need it. The $0 brewer placement is for stores pouring 150 or more cups a day, in any state. It stays free while you keep pouring Moksha, because we own, service and restock it, and you can buy it out anytime at its depreciated value.
Yes. Weekly fresh-roast delivery is included in the Midwest; elsewhere delivery charges may apply, and we quote them before you sign. Bean orders ship free nationwide.
Moksha does, for as long as it is placed with you — or you can buy it out anytime at its depreciated value. We maintain it every month; you provide the counter space, water, power, daily cleaning and your existing ice, and keep it insured.
Yes. The same machine brews straight over the ice you already have — no second machine.
Not yet. Independents and groups buy direct; if you need a jobber listing, tell us which and we'll work on it.
Yes — machine nameplate, cup holder, counter card and Moksha hot and iced cups at $0.20 each.
20% off the coffee on your first order · card or bank on file, then net 30 after your third order (approved accounts) · free shipping · 5 lb minimum · roasted to order in Chicago, shipped within two business days.
Free samples, no card, no commitment. A person replies within 48 hours.
