Traditional matcha
Whisked with warm water in a bowl, so the matcha takes centre stage.
Pure, unsweetened Japanese matcha from Shizuoka, made for cafés and daily matcha drinkers. Smooth and bright green, it holds its flavour and colour in hot and iced lattes, straight iced matcha, fruit matcha drinks and specialty café recipes. 12 oz (340 g).
In stock · roasted to order in Chicago · ships within two business days · free shipping
Purchase options
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Calm Power™ — Clean, Jitter-Free Focus
Private Reserve A23 is pure, unsweetened Japanese matcha from Shizuoka. It is smooth and a bright, vivid green, and it holds its flavour and colour in hot and iced lattes, straight iced matcha and fruit drinks — the whole café menu from one bag.
Want it ready-sweetened? Try Sweet Japanese Matcha.
Whisked with warm water in a bowl, so the matcha takes centre stage.
Pure café-grade matcha from Shizuoka: smooth, bright green and full-flavoured, whisked with water or poured over milk.
Private Reserve A23. Made for cafés.
Private Reserve Matcha A23 for Cafés, a bowl of matcha (2 g), before milk or ice.
Nutrients: Our estimate
Caffeine: Published research
Caffeine is the published range; the typical value is its midpoint. Calories and macros are typical values for whole-leaf green-tea powder (about 6 kcal in a 2 g serving) and are estimates — matcha is unsweetened, so it adds no sugar.
Calories and caffeine as each recipe is written. Open one to swap the milk or add a sweetener — or let our concierge pick the ones that fit you.
Where Private Reserve Matcha A23 for Cafés comes from — and why the land, the altitude, and the craft give it the cup it has.
Japan
Shade-grown and stone-milled Japanese matcha.
Japan has been making matcha for roughly 800 years, since Zen monks first brought the practice from China, and Japanese growers still set the standard for how the leaf is shaded, steamed and milled. Our matcha is Japanese, made the traditional way for its vivid colour and natural sweetness.
For the final 20–30 days before harvest, the tea plants are covered to block most sunlight (a technique called kabuse). Starved of light, the leaf floods with chlorophyll and L-theanine — the source of matcha's electric green color, its umami, and its signature calm-focus. The leaf is then steamed, dried and de-veined into tencha, and the tencha is ground into a fine powder. Earlier, younger leaves make the brighter, sweeter grades; later, sturdier leaves make culinary matcha with a fuller, earthier flavour that holds up in milk and baking.
Pairs well with
A 12 oz bag of Japanese matcha in your choice of Private Reserve A23 (café grade), Japanese Ryori (culinary grade) or Sweet Japanese Matcha (sweetened, for lattes), a box of 15 Rishi organic tea sachets (Chamomile Medley, Lavender Mint or Turmeric Ginger, all caffeine-free, or Masala Chai with black tea), your choice of an engraved 12 oz Moksha mug, a 23 oz stainless-steel sports bottle, a 16 oz Tahoe ceramic mug with a wood lid or an engraved 10 oz Reno double-wall ceramic tumbler, and Moksha socks, gift-boxed with a card. The price follows the matcha you choose. Pre-order: ships November 16.
Pure, unsweetened Japanese matcha from Shizuoka, made for cafés and daily matcha drinkers. It is smooth and bright green, and holds its flavour and colour in hot and iced lattes, straight iced matcha and fruit drinks.
No. Private Reserve A23 is not certified organic.
Blend 1–2 g (about ½–1 teaspoon) with 30 ml of warm water (about 75°C, not boiling) using a milk frother or bamboo whisk until smooth. Pour it over milk and ice for a latte, or top up with water.
It is a café grade: pure matcha, smoother and brighter than a culinary grade, made to be mixed into drinks as well as whisked with water on its own.
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Sign in to write a reviewShade-grown Japanese matcha. L-theanine alongside the caffeine, for steady attention and no crash.
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Mixed with water and poured over ice. Crisp and simple.
Poured over milk or plant milk, hot or iced.
No bamboo whisk needed
Add 1–2 g of A23 and 30 ml (1 oz) of warm water — about 75°C, not boiling — to a small, tall glass.
Lower the frother's coil into the liquid, then switch it on and blend until smooth and lightly foamy. Switch off before you lift it out.
Pour over milk and ice for a latte, or top up with water for a simple matcha.
1 serving · 5 minutes
Keep the frother's coil under the surface while it runs. Adjust milk and sweetness to your taste.
One matcha behind the whole board.
Strawberry milk or purée, ice, then the matcha poured over. Fruity and bright.
Blend 2 g of A23 with milk, ice and a little sweetener until thick; top with whipped cream.
The iced latte with oat milk — a plant-based favourite.
When the matcha is the point.
Matcha (Usucha)
5 cal · ~65 mg · hot
Green-tea umami with grassy, vegetal notes: bright and smooth in the café grade, fuller and earthier in the culinary grade. Because you drink the whole leaf, you get its caffeine together with L-theanine, the amino acid shading builds up in the leaf.
A 23 oz stainless-steel sports bottle, engraved with the Moksha Coffee logo and "Fuel For Hustle".
A 12 oz Moksha mug, engraved with the Moksha Coffee logo and "The Hustle Shot".
Two boxes of Rishi organic tea, 15 sachets each, in your choice of Chamomile Medley, Lavender Mint, Turmeric Ginger (all caffeine-free) or Masala Chai (black tea), with your choice of an engraved 12 oz Moksha mug, a 23 oz stainless-steel sports bottle, a 16 oz Tahoe ceramic mug with a wood lid or an engraved 10 oz Reno double-wall ceramic tumbler, and Moksha socks, gift-boxed with a card. Everything you drink in it is USDA Organic. Pre-order: ships November 16.
No. Sweeten to taste. For a ready-sweetened café matcha, try our Sweet Japanese Matcha. Sweet Japanese Matcha →
Japanese Ryori Matcha is our culinary (ryori) grade, earthier and olive-green, made for baking and blending. A23 is smoother and brighter, made for drinks. Japanese Ryori Matcha →
170 to 340. A 340 g bag at 1–2 g per drink.
Shizuoka, Japan.
Yes. Matcha naturally contains caffeine, because you drink the whole ground tea leaf rather than an infusion of it.
Keep the bag tightly sealed, away from heat, light and moisture, which dull matcha's colour and flavour. Use a dry spoon every time.
Yes. Choose Subscribe & Save on this page and it ships automatically every 2, 4, 6 or 8 weeks at 10% off every delivery. You can skip, change or cancel any time from your account, with no fees.
Shipping is free on every order, nationwide, with no minimum. Orders placed by 11:00 AM CT on a business day ship the same day; later orders, and weekend or holiday orders, ship the next business day. Delivery usually takes 2–5 business days across the continental U.S. Shipping details →
Yes. Businesses can buy 2 lb and 5 lb bulk bags at wholesale prices, and we send samples first so you can taste before you order. Wholesale pricing and samples →
